The of subscription-based business models is well and truly upon us dawn. Although the effect is more widely felt during the consumer level with companies like Spotify and Netflix disrupting a number of the larger players within the space, it’s now the B2B players that are driving the next revolution of growth. More companies are losing the luggage of legacy pay-per-product models and transitioning to a more versatile service-based relationship using subscriptions to construct their recurring income. Current transitions include tech biggies such as for instance Adobe and Cisco which may have found newer income channels through subscription models. In fact, Gartner has even predicted that by 2020, more than 80% of software vendors will change their business design from conventional maintenance and license to subscriptions.

So what’s prompted this noticeable change in mindset? Undoubtedly, the original pattern of ownership of resources served well for all companies, even at any …