According to a study conducted by Catch 22,the biggest roadblock to investing in digital marketing activity is budget constraints. This is closely followed by difficulty measuring ROI. Both understandably make it difficult for some businesses to justify digital marketing spend, however the reality is, you need to implement a digital marketing strategy if you are to stand out against your competitors online.

According to Smart Insights, 46.8% of the global population accessed the internet in 2017 and by 2021 this figure is projected to grow to 53.7%.The internet has revolutionized the way we engage with businesses. Consumers use it to locate products and services and businesses use it to target users.

How Important is an Online Presence?

Very. If you don’t have an online presence, it’s likely that you have a serious disadvantage against your industry competitors in this day and age. It is essential to implement a digital …