The Effects of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
The focus in not on Keywords. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They require variety in the content you provide and the keywords you use. They also require that you begin utilizing branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For precisely the same reason they need that you don’t fill your website with one a couple of keywords targeted at your articles, they don’t want one to do so in the anchor text too. They demand that you use variety and be creative. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text does not use correct grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. You risk the sinking of your site’s rankings if you are doing this.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also evaluating the rate at which you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.